Maximum Achievement

by Brian Tracy
– It doesn’t matter if you are poor or rich, where you are from or the color of your skin,
there’s a law of nature that teaches you will get out what you put in. Work hard, be
smart and remember that what you put in is what you will get out.
– Success lies within you choosing to purposefully think on only what you want to be
good at and do.
– Many people have an undisciplined life or unorganized thoughts instead of thinking on
the one thing that they want in life.
– Your job in life is to be the conductor of your own symphony, harmonizing all your
thoughts according to your choosing.
– If you wish to reap a harvest in a different area, then you must plant different seeds.
– What you get is not necessarily what you want, but it is what you expect.
– What happens to you many times is a reflection of what is happening inside of you.
– You’re only limitation is your desire, how bad do you want it.
– A wish is a goal without any energy behind it.
– If you look back in your life, you will realize that almost everything good that you have
accomplished was preceded by difficulties in hard times.
– The character trait of successful people is that they look at setbacks as lessons
instead of failures. Failure is not in their dictionary, they are learning experiences.
– Set time aside for solitude in your life. Time when you turn everything off and do
nothing more than think or sit in silence.
– More people lose jobs by not knowing how to get along with people than they do for
not knowing how to do something. Learn to be a people person.
– Praise people – specifically, immediately and often.
– Whatever you praise will likely be repeated.
1 Maximum Achievement by Brian Tracy Book Summary by Jeffrey Bush
– People will work harder for more money, but they will do almost anything to get
– Everyone has accomplished something that is worthy of your admiration. Your job is
to find it and point it out to that person.
2 Maximum Achievement by Brian Tracy

Men are from Mars, Women are from Venus

by Dr. John Gray
The book gives the analogy of people from Mars meeting the people from Venus –
things are so different between the two groups and so they must learn about each other
to live in harmony…
– Love can be great and can last when we will remember and respect each other’s
– We think that our spouse should think like us, but that is not how it works.
– Men want to put on their Mr. fix-it hat the moment they hear their wife talk, but a
woman does not want every situation to be fixed rather to be listened to.
– Men are motivated and empowered when they feel needed, and women feel
motivated and empowered when they are listened to and cherished.
– Not to be needed is a slow death for a man.
– When a man is upset, all he wants to do is be alone; when a woman is upset she
wants someone to be there so feel like she has support and someone cares for her.
Many misunderstandings come from not understanding this difference.
– Blaming your partner never works, compassion does.
– Every man’s deepest fear is that he is not needed or not competent.
– A man’s silence is often hurtful to his wife because she misinterprets his silence. A
woman is only silent which she does not have anything nice to say or because she
does not really like the other person – so a man’s silence to a woman is interpreted
that he does not love her and rejects her.
– Men feel frustrated by problems unless they are doing something to fix them but
women just want the man to listen. If the woman will learn to show appreciation with
her words, the man will not feel useless by just listening.
1 Men are fom Mars, Women are fom Venus by Dr. John Gray Book Summary by Jeffrey Bush
– When there are misunderstandings, remember that you and your spouse speak
different languages, so try to understand your spouse.
– Men and women’s emotional needs are different, they usually give what they want
from the other person and as a result become resentful. Both feel like they give and
give and do not get back… therefore they become frustrated.
– Men primarily need trust, acceptance, appreciation, approval, admiration, and
– Women primarily need understanding, respect, devotion, caring, validation, and
– Three mistakes that man primarily make when it comes to women’s emotional needs:
1. He minimizes the importance of her feelings and needs.
2. He listens but then gets angry and blames her for making him upset.
3. After listening, he says nothing and just gets up and walks away – making her
feel insecure because she did not receive what she needed.
– Communication is one of the most important elements in marriage, and arguments
may be the most discouraging element in marriage.
– It takes two to argue, but it only takes one to stop an argument.
– The best way to stop an argument is to just stop talking, take a timeout and reflect on
how you are talking to your spouse. Try to understand that you may not be giving your
spouse what she needs. Then come back and in a loving and respectful way begin
talking again.
– Many arguments start or continue because we do not feel like we receive love – we
must remember that we are from different planets and speak different languages.
– Women need to be cared for and men need to be trusted. Women need validation,
men need approval.
– Sometimes the best way to fix a problem is write a letter. When you write a letter, you
can see your own feelings written down and change it – you are more thoughtful and
cautious when writing it down because you want to explain well.
– When you want to feel better, write a love letter.
– If you want more, you have to ask for it. Most people have a problem asking. Not
demanding but asking. Simply be direct.
2 Men are fom Mars, Women are fom Venus by Dr. John Gray Book Summary by Jeffrey Bush
– We cannot expect our spouse to always be loving, we also must have the gift of
– The process of learning does not mean just forgetting and forgiving, but remembering
and applying.
– Give your spouse permission to make mistakes.
– You are a pioneer so understand that you’ll be lost at times and your spouse will as
well be lost at times as well.
3 Men are fom Mars, Women are fom Venus by Dr. John Gray

Money, Possessions and Eternity

by Randy Alcorn
– Why does the Bible say so much more about money and possessions than it does
about any other thing – what did Jesus know so much about money and possessions
that he wanted us to know?
– If Christ is not Lord of our money and possessions, He is not Lord at all.
– If a widow woman came up to us and said she wanted to give her last two coins, we
would probably tell her to keep them. So many times Jesus said the opposite of what
we think when it comes to money and possessions.
– How we handle money is a measure of our spiritual life.
– Jesus sat close to the treasure box and watched as they put money in – he didn’t just
happen to be there, he sat there and watched on purpose. He is interested in what
people give and what people do with their money.
– What we do with our money is very important and will determine our influence in
– Money makes a horrible master, but it makes a good servant if used right. So if God is
our master, we use the money according to what pleases him.
– Poverty does not equal piety. Spirituality is a matter of the heart, not necessarily the
possessions one has.
– In 90% of divorces, money plays a role.
– Materialism doesn’t make us happy.
– Materialism is first and foremost a problem of the heart.
– Greed is actually idolatry, worshiping and idolizing money.
– The problem is not that God doesn’t love the rich rather the rich many times do not
love God. Why would they need God when they have money? Therefore God said
that you cannot serve him and money.
1 Money, Possessions and Etrnit by Randy Alcorn Book Summary by Jeffrey Bush
– We can withstand almost anything that is thrown against us except for having too
much. 95% of people can withstand persecution, but they cannot withstand
prosperity. Prosperity kills people.
– Those that have wealth and prosperity often think they are the exception to the rule.
Therefore they fall into immoralities and many sins.
– John Wesley said that many will not preach against the love of money. More money
could have been the reason for no revival – when the people had no money there
was more revival.
– If prosperity is what represents God’s approval, than Jesus and Paul are on God’s
blacklist and Hitler and drug dealers are the apple of his eye.
– God does not promise to make us healthy or wealthy. Yes, God is a good and may
bless us financially, but he does not have to bless financially. Many times the problem
is not how much money one gets, but how much money one keeps. God gives to us
so that we can give & help others.
– The greatest treasure is Christ. Paul counted everything as loss for Christ.
– If I want my heart to be in one spot, than I need to put more money there than in other
areas. If you wish you had more of a heart for missions or a specific ministry, than
support in that area and your heart will follow it. Money leads, the heart follows.
– If I am faithful with a little, I will be faithful with much. The question is not what would I
do with $1 billion but what am I doing with that money I currently have?
– If I cannot be at entrusted with money, I cannot be trusted with eternal riches.
– Servants should know that the money is not theirs, they are just caretakers of what
has been entrusted them. And because they do not own these possessions, they are
accountable to their masters for what they do with them – one day standing before
them to give an account to their masters.
– How we handle God’s assets today has tremendous bearings on eternity.
– Unwise stewards are lazy, but wise ones are diligent; knowing, loving and respecting
their master.
– In eternity, it will not matter how many contacts we made or how much we have, but
what we did with what the master gave us.
– Have we extended the invitation again to God to be owner and Lord of all?
2 Money, Possessions and Etrnit by Randy Alcorn Book Summary by Jeffrey Bush
– God is the owner of all of the money that he has given me, not just a percentage.
Money is not God and I am not God, God is God. I am his money manager and must
use all of it out he wants.
– We should be attached to the world that we are going to, not the world that we are in.
Many people will have a problem leaving what that they have.
– Pilgrims are unattached, they are travelers and not settlers. We must remember that
our home is not here but there, and so is our reward.
– The real question for the Christian is: “where is your home?”
– Old Testament Christians only started with the tithe, they did not stop with it – so why
should New Testament Christians stop there?
– New Testament guidelines for giving:
1. Start giving. It’s a sad statistic that 4 out of 10 church members give nothing.
2. Give generously. Some will call it being fanatical, but Jesus calls it love.
When the woman broke the alabaster box, even the disciples criticized, but
Jesus said wherever the Gospel is preached she will be remembered.
3. Give regularly. Many people do not give at all, but most that do give give
sporadically. Systematic giving is very Biblical. Why should we pay our house
rent early or late if we are going to be out of town, yet if we miss church we
just skip giving to God altogether.
4. Give deliberately. Find out how we can help, who we can help and what can
be done. If we give attention to more simple things, how much more attention
should we give to the things of God.
5. Give voluntarily. Paul told the Christians to give what they could for the gift
to those in Jerusalem, he wasn’t saying give here instead of to your church,
he was telling them to give in addition to what they give to their church. As
your heart is moved, give above and beyond what you normally give.
6. Give sacrificially. There are three levels of giving: according to our ability,
less than our ability, and beyond our ability. Few Christians give sacrificially.
Giving or donating something we don’t want is not giving, it’s just getting rid of
it so we can get something better. Giving sacrificially is parting with the new
and keeping the old.
7. Give excellently. Like anything else, we can learn to get better at it. We can
learn to give more, be more systematic and more frequent. We try to get
better in other areas, so why not try to make giving an area in which we get
better and strive for excellence.
8. Give cheerfully. God takes delight in those that take delight in giving. The
people of God see a need and give gladly to it.
9. Give worshipfully. Cornelius worshipped by giving. We give because God
first gave to us, His Son. Giving comes from the heart of gratefulness. It is a
reflexive response of God’s goodness to us.
3 Money, Possessions and Etrnit by Randy Alcorn Book Summary by Jeffrey Bush
10. Give proportionately. When there was a need in Corinth, each one of the
disciples gave according to what he could. It is not so much as how much
someone gives, but how much they give proportionate to what they have.
God does not only look at what we give, but what we keep.
11. Give quietly. Jesus teaches us in Matthew 6 that when we give, we are to do
it privately. In Matthew 5, he told us to let our light so shine before men so
that they could see and glorify God. The point is not that others see us, but
what is our motive for giving. If our motive is just for men and not God, we are
wrong. But our giving can glorify God.
– When God gives us more, we often say it is a blessing, but it also could be a test.
– 2 Corinthians 9:10-11 teaches that he gives us so that we can be generous giving to
– God gives to us not so that we can build our kingdom on this earth rather build his
kingdom in heaven.
– God’s teaching on money is not for the rich, but for all. God did not elevate the rich
young ruler or belittle the poor widow woman who gave.
– We’re not to feel guilty that God has given to us but we are to feel responsibility
because God has given to us.
– Helping the poor has always set the Christians apart from others.
– Giving should start at your local church, the place where you are spiritually fed and to
whom you are accountable. That doesn’t mean that you should not give elsewhere,
but you should at least start your giving at your local church.
– If you wait to give until you find a perfect ministry, you never will. It is far better to give
something than withhold giving. Yes, study and find out about good places to give to,
but make sure you give.
– Our money either facilitates us to serve the Lord or it prohibits us from serving the
– Nothing wrong with being rich, but there is something wrong with wanting to be rich.
We say we wish we could be rich and Jesus says it’s hard for a rich person to be
– Giving is the only antidote to materialism.
4 Money, Possessions and Etrnit by Randy Alcorn Book Summary by Jeffrey Bush
– God has made us to be conduits; our mistake is to think that the conduits should be
outlined in gold.
– We should live more simply and give more generously because we are God’s
– We forget that we are God’s deliverers… it is like FedEx forgetting that they are
supposed to be delivering the packages they carry in their truck.
– The reason to live more simply is not so that we can say no to things but so that we
can say yes to God.
– God provides excess not so that it could be stored up but so that it could be
distributed to those in need.
– John Wesley believed that when a salary increased, a Christian’s lifestyle should not
increase rather his giving should increase.
– The average American family dedicates almost 1/4 of it’s spendable income on debt.
– The Bible warns strongly against debt.
– Debt destroys many marriages, families and lives, yet so many people are prone to
continue getting into debt. It’s like a bug zapper that attracts all the bugs with the light
and then destroys them.
– The debt mentality comes from 6 key assumptions:
1. We need more than God has given us.
2. God does not know what our needs are.
3. God has failed to provide our needs, forcing us to take matters into our own
4. If God does not come through the way we think he should, we will have to
find another way.
5. If we were able to pay off today’s debts, than surely we will be able to pay off
tomorrows as well.
6. Our circumstances will not change, we will stay healthy, we will keep our job
and God will likely increase our salary.
– If God provides our needs, than he can provide everything. There’s a difference
between our needs and our desires. If we do not have what we want, maybe we do
not need it or maybe God wants us to pray to him about it.
– Debt holds back and prohibits many from giving to God and God’s work.
5 Money, Possessions and Etrnit by Randy Alcorn Book Summary by Jeffrey Bush
– Debt does not give people freedom to respond and go or do what God wants them to
go or do – go to the mission field, start a ministry, go full time in ministry, move, etc.
– Consequences of debt:
1. Debt lingers. Fun at the beginning to have that new boat, but then it just sits
2. Debt causes stress. Doctors and others will back up the truth that the more
someone is in debt, the more stress and problems he has.
3. Debt causes denial of reality. We use our card to buy a car, use the same
card to buy gas, use the same card to get insurance, all while we are trying to
build up our savings.
4. Debt leads to dishonesty. The phrase “the check is in the mail” happens far
too often.
5. Debt is addictive. Very likely someone that is in debt on one salary will be in
debt with two salaries. Debt is not an external problem but an internal
problem. Debt is not a problem of insufficient funds but insufficient self-
6. Debt is presumptuous. The Bible teaches us to live by faith, but the
borrower lives by presumption.
7. Debt deprives God from saying no or providing through another means.
There are other means to getting something: saving and waiting on God.
8. Debt is a loss of opportunity. It’s a loss of opportunities, eternal rewards,
diminishes giving and loss of helping others.
9. Debt ties up resources and makes them unavailable for the kingdom of
God. Too many people say that they would love to give more, help or be
more involved but their money is tied up in debt and other things.
– We think that we will only have to return the money that we borrow, but the fact is that
we will have to return back much more than just the money that we borrowed.
– Here is a 10-step pattern for getting out of debt:
1. Repent. Acknowledge that you’ve taken money from other places instead of
waiting on God.
2. Immediately give God the first fruits.
3. Don’t incur new debts. Operate on the principle of, “if I can afford it now than I
don’t need it”.
4. Systematically draw up a plan to get out of current debts. Seek wise counsel,
put a plan into motion, liquidate any assets you can, and begin working to get
out of debt.
5. Perform plastic surgery on your credit cards. If your cards are a temptation,
get rid of them.
6. Stop rationalizing your debt.
6 Money, Possessions and Etrnit by Randy Alcorn Book Summary by Jeffrey Bush
7. Move slowly but surely. If its necessary to go in debt for something, make
sure you get counsel and take it slowly.
8. Learn the difference between spending and saving. Just because something
says it is on sale does not mean you save anything, you’re still spending.
9. Make a list of the debts and contact your creditors. Prioritize and schedule to
pay them off. Most creditors will work with you since they get nothing when
someone goes bankrupt. Prioritize and eliminate the small loans as fast as
you can.
10. If you have done everything else, and you still cannot pay it off, consider
getting other income. Get a second job, start selling things, etc.
– Just because you can afford something does not mean that God wants you to get it.
– The only biblical debt we should have on a daily basis is a loving our brethren –
Romans 13:6
– Postponed giving is usually postponed obedience, which is disobedience.
– Retirement and savings can be wise, but we must be careful to not trust more in the
market and our own methods than in God.
– We should not pass on wealth to our children unless we have passed on wisdom to
our children.
– Teach and show generosity to your children.
– 7 out of 10 Americans die without a will – plan what will happen with your money and
possessions when you’re not here.
– We should raise up a generation of givers, not takers.
– We should teach our children about money, how to get it, the importance of it, etc.
– We should teach our children to give, save, tithe, use wisely, etc.
– Martin Luther said he had held many things in his hands and lost them all, but what
he placed in God’s hands will never be lost.
– We should decide to make that that which will be important when we die to be
important right now.
7 Money, Possessions and Etrnit by Randy Alcorn

The Motivation Mastery

by Chris Widener
– The media, peer pressure, and everything around us is telling us what we should be.
We must grow on the inside in order not to doubt so much.
– When we can accept who we are, we can do almost anything.
– About anything that you want in life is attainable with taking just a few steps.
– Grow who you are – don’t just try to be somebody else, decide to grow as who you
already are.
– When you are comfortable in your own skin, you do not have to pretend to be
something else.
– No one can do everything alone, you have to have help.
– You have to win in your mind first before you can go out and win elsewhere.
– If you’re not confident, you will become fearful.
– Fear is normal but you have to decide to focus and think about the right thing.
– Attitude will determine your success.
– Turn your fear into focus – remember why you were there and what your mission is.
– Your competitor today might be your ally tomorrow.
– Near flawless execution is a result of all this preparation.
– People that are so passionate about things will overcome the fear and obstacles. You
must be passionate about whatever you’re doing.
– W.I.N. — Work It Now
– Don’t just make sales without making customers.
– The golden rule (doing unto others as you would want done to yourself) is super
important, but there is another rule that is super valuable as well: the platinum rule –
do to others as they would want you to do to them. This is adaptability, getting on their
level and helping them that way.
1 Te Motvaton Mastry by Chris Widener Book Summary by Jeffrey Bush
– You are alive and grow according to your curiosity and imagination.
– 1 idea + right contacts = unlimited results.
– First you have to have a dream, then you must have a team, then you will have
multiple screams.
– Every seasoned player should have a rookie to help and every rookie should have a
seasoned player to learn from.
– Practice doesn’t make perfect, practice makes permanent… So learn from it.
– Listen to the right people and get the right influence, not just any influence.
– One of the worst things that you can do is to believe the press about yourself.
– If you want to learn something, go listen, watch, or be with those that are doing it.
– Failure is an event not a person. So learn from failure.
– Failure is like fertilizer, you can use it to grow.
– Instead of talking the whole time, ask people questions.
– Most awesome deals are learnable: sales, financial, etc.
– All success are combinations, recipes and formulas.
– Successful people fail over and over again whereas unsuccessful people only fail
once or twice before they quit.
Big 3 for success:
1. Take responsibility.
2. Write goals and make plans, working on them every day.
3. Develop yourself to lifelong learning.
2 Te Motvaton Mastry by Chris Widener

Ordering Your Private World

By Gordon MacDonald
Excellent book… but I have very few notes I took on it and apologize. I will go back thru
it again later to make better notes.
– We often think about ordering and fixing our public world (our time, habits, etc.), but
there is a greater problem and one which many people do not think about and that is
our private world.
– If we do not order our private world, everything else will fall apart.
1 Ordering Your Privat World by Gordon MacDonald

The Power of Discipline 7 ways it could change your life

by Brian Tracy
– Success is tons of discipline.
– Do what you should do when you should do it whether you feel like it or not.
– You can know all about any subject, but unless you discipline yourself to do what
you’re supposed to do you will never succeed.
– With self-discipline you can rise above the average, but without self-discipline it
doesn’t matter how many good qualities, background or finances that you have, you
will never go above average.
1. Self-discipline and Goals
• If you do not know where you are going, you will not know how to get there.
• You will hit every target that you do not aim for.
• A goal that is not written down is like smoke, it just vanishes away.
• Set a deadline for your goal, a time when you want to achieve it. And then set
steps needed to acquire that goal.
• Organize a list by both sequence and priority.
2. Self-discipline and Character
• Hold a higher expectation for yourself more than anyone else and be more lenient
with everyone else.
• When you are under serious pressure is when your true character is revealed.
• Guard your integrity more than anything.
• Circumstances do not make a man, but they do reveal one.
3. Self-discipline and Time Management.
• If you do not conquer yourself, you will be conquered by self.
• Cannot manage time, you can only manage yourself.
• Time lost cannot be regained.
• You cannot save time, but you can spend it differently.
1 Te Power of Discipline by Brian Tracy Book Summary by Jeffrey Bush
• Procrastination is the thief of life.
• You could tell the value that something has to you by how much time you spend
doing it.
• It is only by looking how you spend your time will you and the others know what
is important to you.
• The more you discipline yourself to use your time wisely, the happier you will feel
the better quality of life you will live.
4. Self-discipline and Personal Health
• The five “P’s” of health health:
1. Proper weight
2. Proper diet – eat to live, don’t live to eat.
3. Proper exercise – this is important to your health and life. Exercise a
minimum of three times a week.
4. Proper rest – most people do not rest enough, going to bed too late and
not getting enough rest. You need brakes and vacations to recharge.
5. Proper attitude – The more optimistic that you are, the better your health
is. An optimistic person has a better immune system, shielding against
disease and sicknesses. And optimistic person bounces back quicker to
sicknesses problems. Look for the good in every situation.
• Eat less and exercise more.
5. Self-discipline and Money.
• The majority of financial problems is because of a lack of self-discipline and self-
• You must rewire your brain to save
• Spend wisely instead of just spending money because you have it.
6. Self-discipline and Courage.
• Courage is not the lack of fear but controlling that fear.
• Everyone is afraid, but the courageous person will still do what needs to be done
in spite of that fear.
• We can learn to do the opposite of fear.
• If you will imagine doing something, you could say “I can do it” instead of “I can’t
do it” – every time you say “I can’t do it”, it will override fear and build your
courage and boldness.
• There are two types of courage you don’t need it: courage to start (step out and
launch) and courage of patients (to continue on until you have accomplished it).
2 Te Power of Discipline by Brian Tracy Book Summary by Jeffrey Bush
• The only way to defeat fear is to face it head-on.
• The companion of fear is worry.
7. Self-discipline and Responsibility.
• Accepting responsibility is one of the hardest things we can do.
• 85% of people never take responsibility for themselves; they blame, complain
and criticize. People get burned by hot coffee and sue the restaurant, fall down
because of negligence and sue someone else, etc. We cannot go through life
blaming everyone else.
• It takes tremendous self-discipline to take responsibility for what happens instead
of blaming others.
• The difference between success and failure is a choice. We must learn self-
discipline to do what we should whether we feel like it or not.
3 Te Power of Discipline by Brian Tracy

Public Speaking to Win

by Dale Carnegie
– Nearly everything powerful in life comes down to how you say it, your persuasion.
– Have an air-tight knowledge of the subject you’re speaking about.
– Use plain language, illustrations and stories.
– Appeal to your listeners by talking
– Preparation requires thinking, studying, and getting to know your subject well.
– What topics should you speak on? Anything that interests you.
– When preparing a speech, collect 100 thoughts about the topic and discard 90 of
them. Be over prepared.
– Notes will distract or destroy any intimacy between the speaker and listener’s. Be very
cautious of using notes. Notes should be the emergency tool, something you have to
make you feel safe but you do not necessarily use them. If you do have to use notes,
make it very discreet, glancing only every once in a while where nobody can detect it.
– Get comfortable with your talk. Walk around practicing it. Rehearse it in your head
and be ready.
– Nothing great was ever achieved without enthusiasm. Enthusiasm is one of the most
important ingredients in selling something or getting something done.
– Every time we speak, we determine the spirit of our listeners. If we are lackadaisical,
they will be as well. If we are not concerned, they will not be concerned either. If we
are reserved, they will be as well. But if we are excited and convinced about what we
are speaking about, our spirit will be contagious.
– Do not lean against the table, do not rock back-and-forth, stand up straight and tall.
Control yourself physically to show that you are at ease and in control, if not they will
know that you are nervous and unprepared.
– Look at your audience as with a sense of what you are saying is urgent and
– Use gestures, they will reveal importance, enthusiasm and excitement.
1 Public Speaking t Win by Dale Carnegie Book Summary by Jeffrey Bush
– The finest thing that you can do in your speech is not physical or mental, it is spiritual,
loving people. If you can love others and think of others while you’re speaking, it will
make the greatest difference.
– Use certain words while you’re speaking, keywords. Vary your tone of speech going
up and down. Slow down at times and speed up at other times, but do not stay
monotone. Pause before and after important parts of your speech.
– Before your speech, get rested up. It is not good to go before others when you’re
– Eat sparingly before you speak. Do not eat too much, just enough to nurture you.
– Stand near your listeners, get them all together, breakdown the formalities and be
close to them in order to speak intimately to them.
– The gestures of the speaker should be depend on the character of the speaker. Do
not act like someone you’re not.
– It is seldom that a story is funny, it is often how the story is told that makes it funny.
– Never start a speech by apologizing. Why insult a group of people by telling them that
you are not ready or did not prepare enough, etc.
– Arouse your audience with the first sentence of your speech. Catch their attention
right away.
– Study how magazine and newspaper articles hook readers with their titles. You can
learn more from them then you can from listening to multiple speeches.
– Be very clear, talking in terms that the people understand.
– Talk to the people about subjects that interest them. Remember that everyone’s
favorite subject is themselves.
– Always remember that your audience will be only interested in the subject to the
degree that you are interested in the subject.
– Be distinctive. Do not just use coined phrases that everyone knows, say it in a fresh
2 Public Speaking t Win by Dale Carnegie