By James C. Humes
Lincoln overcame is a voice, Martin Luther king Junior overcame being black and
a white dominant world, Churchill overcame his weaknesses, etc. Leaders
overcome weaknesses or fears to do what they feel life’s calling demands.
Many great leaders that have dominated public speaking use the power pause to
look at people and get their attention and let it sink in.
Before you speak and before you answer a question, use the power pause to
look people in the eye, gather your thoughts and then speak.
Stand, stare and pause before saying anything. Make your power pause a
moment to gather your thoughts before you open your mouth. It commands
attention from others and speaks volumes. Stand, stare and command your
A good speakers opening is powerful and important. When you stand up, your
opener will tell people who you are and what you mean.
99% of speakers start by saying thank you or hello, or something boring… This
makes the rest of what you say very boring.
If you do not captivate your audience in the opening, the people will begin to
daydream about other things and will be very difficult to gain back there ear.
Begin with a bang. Begin with a strong statement. If you have, start your speech
off with that. The difference between a normal speaker and a great speaker is
how he begins – a great speaker begins with a bang.
Attention grabbers – sit down and plan what you're going to say and then make a
singer of a good opening.
Dress right. It's not just your for a tour that will make you a good speaker, but
your aura, your presence. Dress in a way that is gold and commands respect, but
not flashy goofy. Many people have signs they are known for – specific hat, color,
type of suit or tie, etc.
Speak plain and clear and to the point. What is your bottom line, what do you
want the people to understand or know before you finish. When some people
stand, they do not know what they're going to say, when they are speaking they
do not know what they're saying and when they finish they do not know what they
2Speak like Lincoln, Stand like Churchill Book review by Jeff Bush 8-2015
What is the purpose of your message? Many people ramble, many people do not
have a point or have figured out and when they begin their speech and do not
figure it out until later. Stop, plan and think. No your point before you begin. What
is the bottom line of your message – you focus on this first.
Yes, you need stories, illustrations and truth to help out, but you first must have
the point of what you want to say.
Know your target audience
Before you speak, ask yourself what your purpose speaking to these people is,
then meditate and dictate to yourself what that is.
A speech that is good many times is brief. Less is more.
Les is generally better than more
Terse is far better than tedious. If your audience is expecting 20 or 30 minutes,
go with 10 minutes and surprise them. That is the power brief.
Brief is better – one of the most memorable speeches was the Declaration of
Independence that was about two minutes long.
Brief is also more memorable.
Shorter is sweeter.
Sometimes what you need to say to the point and brief – a Power brief can be
Insecure to feel they have to use up every minute of their time. It is the self-
assured that knows they do not have to use up every moment of a lot of time.
Great speakers speak for brief.
Power brief is the short statement that can replace the whole message.
Brief is better in short is sharper.
Listen to what others say get the meet together.
Those that never quote others are never quoted.
Dig up a powerful quotation use it.
Take a picture and read the quote on the back of it – using a specific item (bible,
newspaper article, envelope, etc.) on it.
Dramatize and emphasize your quotes to make them more powerful.
A quote in the middle of the speech is like a picture of this changing up his pitch
throwing a curveball. It can be very dynamic.
Start collecting good quotations; make a file out of it. Use only quotations from
Put them in under specific headings like: action, leadership, help, etc.
Too many statistics for numbers can confuse people are. Reading a statistic can
be good, reading many statistics is not good.
Too many slides make the audience tired. Do not become overly dependent
upon slides. If the size or a projection, not mechanical projection. Let your slides
be a prop, not a crutch. Keep the slides simple and do not make them confusing.
3Speak like Lincoln, Stand like Churchill Book review by Jeff Bush 8-2015
If you have to explain the slide, you have destroyed the reason you are using it –
nothing to explain it will cause the audience to become get in and tired. If the
picture is not simple and self-explanatory, don't try it out. Visual aids are a visual,
not a substitute for speaking. Quotes are an appetizer, not a full meal.
Prepare the eye with.
Not power jokes, but power wit. Humor is not only jokes. Great speakers know
how to use humor.
The 3Rs in humor: make it realistic, make it relevant and don't read it.
Jesus used parables.
Parables provide pictures to abstraction.
Parable power is persuasive power.
Sometimes gestures say more than words.
People should be able to see your concern or whatever by your actions – your
facial or body language speaks volumes. You can bond through body language.
One gesture maybe all it takes to get your point across. Acts of the body can
register more than words. Remember pilot washing his hands saying he is
innocent before Christ?
First he read it, then you read it poorly, and then he finished it badly.
Memorize then conversational-ize. Don't just read something.
Never let words come out of your mouth while your eyes are looking down. When
you're looking down and speaking, you're disconnecting from your listeners.
Practice the principal see, stop, say. See something and stop for a momentous
pause and then say it in your own words. Many speakers getting nervous and
think that they have to keep talking instead of pausing, but a pause is good and
will make it sound like it is you speaking instead of reading something. The
pause is a major tool and writing a speech.
Weather forecasters are hired more because they have learned how to speak
and read something then the brains they have.
And article must be written for the eye but a speech should be written for the ear.
Transform a speech into poetry.
4Speak like Lincoln, Stand like Churchill Book review by Jeff Bush 8-2015
Cream – contrast, rhyme, alliteration,
Your audience will most likely only remember one line from your speech, make it
a good one.
Sometimes the right question powers the punch of a lightning strike.
Hold the power of your speech or suggestion into a question.
Sometimes Jesus Christ posed a question two others that was very big. Many of
his teachings were informed of questions.
A question forces the listener to sit down, think and react whereas a declarative
statement does not. It compels someone to answer.
Know the answer before you ask the question.
If the trumpet does not make a sure sound, how will the soldiers know what to
do? (Apostle Paul)
If you want to wake up and get an audience, make a power question, a simple,
clear and rhetorical question that will get them to think
Use a strong word with the power pause before or after it.
Passive voice could mean inactive, lifeless, and unenthusiastic. Passive voice =
passive mind. Most of the time, the passive voice just reveals her pushes to a
passive mind. The active voice provides forced to your speech where is the
passive voice sound spineless and deadens your delivery.
The one I focus like on the dollar bill.
When making a speech, be direct, tell exactly how much money, exactly what
you want them to do, exactly every detail.
The power button says ready, set, listen to the audience; setting them up for the
power line that is going to follow.
In your notes you may use a highlighter or underline things for emphasis, the
audience can't see that so your power button shows your audience it is coming.
The power button tells people to perk up and listen because what is about to
come next is worth writing down and remembering. It is the preamble to the big
news that is to follow. It is something like: "the secret is the following"; or, "the
5Speak like Lincoln, Stand like Churchill Book review by Jeff Bush 8-2015
following is exactly what you need to do", etc. this is your neon sign, your ignition
switch to turn on the power.
Many great speakers throughout history have used this tactic of using a power
button to set up for the power line.
Don't overuse the power button, limited down to one for speech. And use it only
to spotlight a singer that is going to burn a hole in your listeners years.
Great is the art of beginning but greater is the art of closing – Henry Wadsworth
A strong last impression can make your speech great.
The ending is the last impression that the speaker leaves with the audience.
Even if your speech has been flat, you can still leave the audience with a good
For a good ending, you have to appeal to the emotions according to Churchill –
pride, love, concern, even fear sometimes.
Your closing does not have to be a tearjerker, any powerful closing will do.
You could use a powerful closer for an inspiring plea or incisive please
Find your own it dates. The best of them come from your own experience.
A doll speech that inns of the dazzle get more applause that a good speech is
flat. So remember you can always give a good, emotional or impactful closing.
Dare to be different, that is what made Lincoln and Churchill stand out above the
crowd. Leaders don't play it safe.
Surprise your audience. Good speakers catch their listeners off-guard, say
something, do quick moves, etc.
At times, being straightforward and blunt is exactly what is needed.
A leader can never afford to be boring.
Maybe instead of starting your speech, use silence to make everyone look at you
and get their attention.
Stage your scene – steal the spotlight by doing something that will catch ever
want to touch and make them respond.
Deep old. Don't be afraid of drifting from the script if needed.